ams OSRAM and Traxon Extend Their Strategic Brand Licensing Partnership
Premstaetten, Austria, and Munich, Germany (January 21, 2026) — ams OSRAM and Traxon Lighting Ltd. officially announced the long-term extension of their strategic brand licensing partnership well into the next decade, reinforcing the continued presence of the OSRAM brand in key Asian markets. Several lighting products will further shine under the OSRAM name in China.
With the successful extension of the existing brand license agreement, Traxon Technologies Limited and its Chinese subsidiary Traxon Lighting Ltd. have taken an important step: They will continue to hold their unique position as long-term licensees for a broad range of OSRAM-branded lighting products in Mainland China, Hong Kong, and Macau. This agreement secures continuity for customers and partners in the region and underlines the long-term strategic importance of these markets for both companies. The authorized scope comprises the product categories of general lighting luminaires, including both professional and consumer lighting luminaires, dynamic lighting products (e.g., luminaires), light poles, and associated light pole accessories.
Long-term partnership for mutual success:
This important milestone highlights the deepened and well-established collaboration, as well as the high level of mutual trust the two companies have built over many years. “Extending this partnership is a clear commitment to the long-term strength and relevance of the OSRAM brand — consumers around the world have placed their trust in this brand since many years. I’m delighted that Traxon will continue to advance this renowned brand in the field of general lighting,” stresses Antonius Reittinger, Head of IP Offerings at ams OSRAM.
About Prosperity Group, Traxon Technologies Limited & Traxon Lighting Ltd.
Traxon Technologies Limited and its Chinese subsidiary Traxon Lighting Ltd., members of Prosperity Group, are global leaders in dynamic lighting and advanced control systems, delivering innovative, performance-driven lighting solutions. Together with their control brand e:cue, they help designers elevate architectural, entertainment, hospitality, and urban environments worldwide. Prosperity Group operates a diversified portfolio of lighting and technology companies across Asia and Europe, providing sustainable solutions that shape smart environments.
Find out more:
- Traxon Technologies Limited & Traxon Lighting Ltd.: traxon-ecue.com
- Prosperity Group: prosperity-grp.com
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